MBA
Handbook for Healthcare Professionals
"Practice
management aspects of medicine are covered here, in chapters
on negotiation, leadership skills, applied law for the non-attorney,
drawing up a business plan, and strategic marketing management" |
|
MBA
Handbook for Healthcare Professionals
Editors: J. S. Sanfilippo, Thomas E. Nolan, Bates H. Whiteside
Publisher: CRC Press-Parthenon
Publishers; 1st edition (2002); 310 pages
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In
the MBA Handbook for Healthcare Professionals,
practice management aspects of medicine are covered here,
in chapters on negotiation, leadership skills, applied law
for the non-attorney, drawing up a business plan, and strategic
marketing management. There is advice on office management
and operating strategies, customer service, management of
information systems in the office setting, coding documentation,
and financial planning.
Practice
management continues to be an area of growing importance,
especially in the light of the increasing visibility of managed
care with respect to private practice. The business aspects
of medicine have acquired even greater significance. Establishing
a mission for your practice allows you to convey who you are,
what you want to be, and how you want to get there. Allowing
a practice to be 'focused' is an investment that will pay
big dividends. The question is: How does a physician establish
competitive advantage? Practical, comprehensive, and reliable,
MBA Handbook for Healthcare Professionals tells you everything
you need to know about the effective business management of
a modern medical practice. The book includes marketing, streamlining
overhead, developing a competitive advantage, understanding
corporate finance, contract negotiating, employment law, and
every other essential element of a successful medical practice.
Exploring basic business principles as they apply to a medical
practice, the book covers leadership and motivation, applied
law, the business plan, strategic management, the theory of
constraints, office management, operating strategies from
a CPA's perspective, customer service, computers and the Internet,
and the all-important business of coding documentation and
compliance. As a physician, you went to school to learn how
to heal people. You probably planned on having a practice
of your own. However, the reality of that practice often turns
out to be more than just seeing patients. You must run the
office, produce and stay within a budget, order supplies,
market your services, and handle everything running a business
entails. You need an MBA in business along with your medical
degree. MBA Handbook for Healthcare Professionals gives you
all that and more.
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MBA
Handbook for Healthcare Professionals
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