The
E-Myth Physician: Why Most Physician's Businesses Don't Work
and What to Do About It
"Because
most professional business owners are successful in their
field, they assume they are going to be successful entrepreneurs
as well, and this assumption often leads to failure" |
 |
The
E-Myth Physician: Why Most Physician's Businesses Don't Work
and What to Do About It
Editors: Michael E. Gerber
Publisher: HarperBusiness;
(2003); 144 pages
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Gerber
has had great success with his previous E-Myth books, and
this is the sixth in the series. The E-Myth posits that, because
most professional business owners are successful in their
field, they assume they are going to be successful entrepreneurs
as well, and this assumption often leads to failure. In doctors'
harried world, time is at such a premium that the ability
to work on their practice (Systems Thinking) is usually superseded
by the need to continue working in their practice (Tactical
Thinking). As a result, the practice suffers, with patients
frustrated by waiting, a tense and impatient staff, and poor
cash flow. The E-Myth Physician teachings show the doctor
how to regain control over her practice, not by trying to
manage people better (which is impossible) but by creating
a repeatable system that anyone can follow to success. By
focusing and creating a sound business plan, the physician
creates a supportive environment for himself, his staff, and
his patients, which allows him to get back to what he does
best--healing.
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Links
of relevance to The E-Myth Physician |
"Because most professional
business owners are successful in their field, they assume
they are going to be successful entrepreneurs as well, and
this assumption often leads to failure" |
The
E-Myth Physician: Why Most Physician's Businesses Don't
Work and What to Do About It
|
